Downtown Hamilton BIA Brand Launch

The Downtown Hamilton Business Improvement Area announces launch of new brand on April 19th.

Hamilton is changing.  Hamilton business is changing.  Downtown Hamilton is at the heart of this shift in economic renewal and the Downtown Hamilton Business Improvement Area Board of Management saw a need to participate in this attitude change with a new marketing and promotional strategy.  This strategy celebrates why people should come downtown to work, play, shop and explore.

Last fall the Downtown Hamilton Business Improvement Area  Board of Directors commissioned Factor{e}, a Hamilton marketing and communications firm to develop a new brand, image and tag line for the organization.  This rebrand highlights the importance of a strong downtown core using six pillars, food, arts, business, services, events and living.

QUICK FACTS

  • Brand Launch Party, April 19th 5pm – 7pm, Presentation at 5:45, The Right House, 35 King St. E., 3rd Floor
  • Introduction of new brand, image and tagline
  • The Downtown Hamilton Business Improvement Area represents approximately 430 businesses and 170 property owners.

 

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The Downtown Update is the e-newsletter sent by the Downtown Hamilton Business Improvement Area to keep both members of the BIA and interested supporters of Downtown up-to-date with activities and issues in the core of our community.
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