Constant State of Flux – How Downtown Businesses are Adapting to Doing Business During a Pandemic

Part 10
Lawrie Insurance Group


Operating in the insurance industry, Lawrie Insurance Group (formerly Dan Lawrie Insurance Brokers) has seen its fair share of crises and disasters over the years. However, operating during a pandemic this past year has also brought great changes to the company. While Lawrie Insurance Group has about 80% of its workforce currently working remotely, it has taken this opportunity to finish its rebranding and complete office updates so that its employees are better able to serve their clients when the pandemic is over.

Melanie Duchak, Group Business Development Specialist, is in a unique position with the company. Due to COVID-19, Melanie’s role has experienced some changes – less face-to-face interaction, fewer events, and overall fewer opportunities to network. However, it has also come with some new opportunities, including the use of new online platforms, regular online meetings, and finding new and creative ways to keep the personal element in her role while remaining at a safe distance.

Melanie said, “Maintaining and enhancing existing relationships with local businesses and building relationships with new groups has been a bit of a challenge. But, whether it’s face-to-face or remote, we’re working hard with sales staff and colleagues to exceed customer needs.”

While the past year has seen a lot of change for Lawrie Insurance Group, they are optimistic about what’s to come and hopeful for new ways of moving forward, pandemic or not.

Lawrie Insurance Group has been proudly Hamilton-based for nearly 40 years and employs over 100 dedicated professionals from Hamilton and surrounding communities. It is a staple in the downtown Hamilton core with its offices in the Effort Trust building at 105 Main Street East.

Lawrie Insurance has been a Group Home & Auto Insurance program provider for Downtown Hamilton BIA members for many years. All BIA members qualify to save on their home and auto insurance. For many members the team has been able to find additional savings on top of their group insurance rate. To learn more about insurance for BIA members please click here.




If you are a Downtown Hamilton BIA member business and would like to share your experiences during COVID-19 please email Suzi Ozer at



The Downtown Update is the e-newsletter sent by the Downtown Hamilton Business Improvement Area to keep both members of the BIA and interested supporters of Downtown up-to-date with activities and issues in the core of our community.